Features
Everything included in a GetRoofingWebsite website
Every feature of a GetRoofingWebsite website for roofing contractors, and which of the three plans carries it. Plans start at $127 a month plus a $697 build fee invoiced after launch.
Pages that open instantly
Custom-coded pages served from the edge, 90+ PageSpeed guaranteed.
Why speed decides the job before you ever call back
A homeowner standing in a driveway with a tarp on the roof is searching on a phone with one bar of signal, and a page that stalls for three seconds loses them to the next result. Every page on this site is custom coded, ships almost no JavaScript, and is served from Cloudflare's global edge, so it opens the same instant on a job-site phone as it does at a desk. The 90+ PageSpeed guarantee is not a launch-day snapshot; it is checked on an ongoing basis and fixed at no charge if a page slips below it.
Built for the connection your buyer actually has
Roofing leads come from people outside, on a ladder, in an attic or standing in a yard checking storm damage, often on a spotty carrier signal rather than home Wi-Fi. Heavy sliders, autoplay video and page-builder bloat are the first things to fail in that situation. This site is built from hand-written code with images compressed and sized for the device requesting them, so it stays fast on exactly the connection your next call is coming from.
Available on: Deck, Ridge, Peak
A page for every town and every service
One page per town you serve, crossed with the services you sell there, so search engines have something to rank.
Why one roofing page cannot rank for ten towns
A single "service area" paragraph listing ten towns tells a search engine nothing specific about any of them, and it tells a homeowner even less. Each town you serve, crossed with each service you offer there, gets its own page: shingle roof replacement in one town, storm damage repair in the next, flat roof coating in a third. That is how an independent roofing company competes against directory sites that only have thin, generic pages for the same searches.
What goes on every service area page
Every page names the town, the roof types common to that area, the permit or HOA quirks worth mentioning, and a clear estimate request path. Onboarding collects your list of towns and services once; new pages are added as a revision whenever you expand into a new area, at no extra charge beyond your normal revision count.
Available on: Deck, Ridge, Peak
Before and after project galleries
A gallery built to show tear-off to finished roof, organized by roof type and material.
Why a roofing site lives or dies on proof photos
Nobody buys a roof without seeing what the last one looked like when it was done. The gallery is organized by roof type and material, whether that is architectural shingle, standing seam metal or a low-slope commercial membrane, so a visitor can find a job that looks like theirs in a few taps instead of scrolling a single undifferentiated feed.
Send photos, we handle the layout
You send job site photos through your client portal or by email; we resize, compress and place them so the gallery loads fast even with dozens of projects. Each project can carry a short caption: roof type, material, town and what the job involved, which also feeds search visibility for that exact combination.
Available on: Deck, Ridge, Peak
Storm season response mode
A site-wide banner and routing change your team can trigger the morning after a storm, before the calls start.
What changes on the site during storm season
The morning after a hail or wind event, call volume spikes for every roofer in the area at once, and the site that answers fastest wins the job. A storm response toggle raises a banner across the top of the site with the storm name or date, a free inspection message, and a shortened estimate form that asks only for an address and phone number so a rattled homeowner can submit it in under a minute.
Turning it on and off is a request, not a rebuild
You raise it as a revision through your client portal, we turn it on within the standard turnaround, and we turn it back off once the surge passes. On Ridge and Peak, the AI Engine can also route storm-tagged inquiries straight to a dedicated queue so your dispatcher sees claims-driven leads before routine repair requests.
Available on: Deck, Ridge, Peak
Estimate request form built for roofing
Asks for the roof details that actually let you price the job, then drops straight into your CRM.
Why a generic contact form loses roofing leads
A form that only asks for name, email and "message" forces a homeowner to type out details they would rather just tell someone, and it gives your sales team nothing to work with before the first call. This form asks for the address, the reason for the estimate (repair, replacement, storm damage or new construction), and roughly how urgent it is, so whoever picks up the inquiry already knows what they are walking into.
Where the submission goes
Every submission routes into your CRM, spreadsheet or inbox by direct API, Zapier or Make, whichever you already use. Nothing sits in a form plugin's dashboard waiting to be checked; it lands where your team already works.
Available on: Deck, Ridge, Peak
Financing and warranty pages
Dedicated pages explaining payment options and workmanship warranty terms, written in plain language.
Why cost and warranty questions need their own page
A roof is one of the largest purchases a homeowner makes for their house, and cost is usually the second question after "can you look at it." A dedicated financing page explains the payment options you actually offer, in plain terms, without disclosing prices you have not set. A separate warranty page lays out what your workmanship warranty covers and for how long, which is exactly the kind of specific, factual page that answer engines pull from when someone asks about it.
You control every claim on the page
We write the page from the terms and figures you give us during onboarding or in a revision request. We do not publish a financing partner, an interest rate or a warranty length we have not confirmed with you first, because those are facts about your business, not ours.
Available on: Deck, Ridge, Peak
Weekly researched articles
Original articles about roofing topics that matter to homeowners searching in your area.
Why a roofing site needs a running blog at all
Search engines and AI answer engines both reward a site that keeps publishing specific, dated content, over one that launches once and goes quiet. Every plan includes 2,500 to 3,200 word articles, researched and sourced, on topics like signs a roof needs replacing, what an insurance adjuster looks for after a storm, or the difference between architectural and three-tab shingles. Deck and Ridge publish 2 a week; Peak publishes 3.
What we will not do
We never invent a statistic or a customer count to pad an article, and we never give roofing or construction advice in the voice of a licensed professional, since we are a website company, not a roofing company. Every figure in an article is sourced and cited, and every article is written for your service area rather than being generic filler that could belong to any roofer anywhere.
Available on: Deck, Ridge, Peak
The AI Engine
Missed-call text back, chat and appointment booking that never sleeps.
What the AI Engine actually does
On Ridge and Peak, a missed call gets an automatic text back within a minute, a chat widget answers common questions about your services and coverage area, and appointment requests get booked straight onto your calendar without a person touching them first. It is configured to describe your business and gather details, never to quote a price or give roofing advice, and anything that needs a human judgment call is handed to your team.
Why this matters most for a trade that misses calls on ladders
A roofer on a roof cannot answer a phone, and a missed call to a home services business is a lead that calls the next name on the search results. The AI Engine's job is narrow and specific: acknowledge the person immediately, gather what your team needs, and get it in front of a person fast, billed at AI usage rates on top of the monthly fee.
Available on: Ridge, Peak
The Content Engine
3 researched articles a week plus a faster content cadence for teams that want more search coverage.
What Peak adds on top of the standard article schedule
Peak increases the article schedule to 3 a week instead of 2, each 2,500 to 3,200 words, which builds search coverage across more towns, roof types and seasonal topics faster than a slower schedule allows. Topics are still sourced and specific to roofing, never generic home-improvement filler, and every figure carries a citation.
Who this tier is for
Peak fits a roofing company covering several counties or running both residential and commercial divisions, where the number of realistic service-area-and-topic combinations is large enough that a faster publishing cadence closes the gap to competitors faster.
Available on: Peak
Managed hosting, included
Cloudflare hosting with SSL, CDN, DDoS protection and unmetered bandwidth, never billed separately.
What is included and what never shows up as a surprise bill
Your site runs on Cloudflare's global network with SSL, a content delivery network, DDoS protection and unmetered bandwidth, all inside the monthly fee. There is no separate hosting invoice, no SSL renewal charge, and no bandwidth overage after a busy storm week sends traffic through the roof.
One domain, included free
One domain is registered in your name for as long as your plan is active, or we point an existing domain at the new site with nothing changing for people who already know your address. If you ever leave, we transfer the domain to you at no charge.
Available on: Deck, Ridge, Peak
Feature availability by plan
| Feature | Deck | Ridge | Peak |
|---|---|---|---|
| Pages that open instantly | Included | Included | Included |
| A page for every town and every service | Included | Included | Included |
| Before and after project galleries | Included | Included | Included |
| Storm season response mode | Included | Included | Included |
| Estimate request form built for roofing | Included | Included | Included |
| Financing and warranty pages | Included | Included | Included |
| Weekly researched articles | Included | Included | Included |
| The AI Engine | Not included | Included | Included |
| The Content Engine | Not included | Not included | Included |
| Managed hosting, included | Included | Included | Included |
What happens when you request a change
Answer: a revision moves through four fixed steps, from your request to a live change, completed within 2 to 5 working days.
- Step 1
You request a change
Through your client portal, by email, or on a call.
- Step 2
It becomes a tracked request
Logged with a status you can see, never lost in a thread.
- Step 3
We build it
Completed within 2 to 5 working days, whatever the size.
- Step 4
It goes live
You are notified, and the change is part of the site from then on.
Questions about specific features
What kind of articles do you actually write?
Sourced, specific articles about roofing topics that matter to homeowners and property managers in your service area: signs a roof needs replacing, what to expect from a storm damage inspection, the difference between roofing materials, or how a maintenance plan works. Deck and Ridge publish 2 a week; Peak publishes 2, each 2,500 to 3,200 words.
Do you ever make up statistics to fill out an article?
Never. Every statistic, percentage or figure in an article carries a citation to a real, reputable source. If a number cannot be sourced, it is either left out or clearly labelled as an example rather than a fact.
What does the AI Engine do for a roofing company specifically?
On Ridge and Peak, a missed call gets an automatic text back within a minute, a chat widget answers common questions about the services and towns you cover, and simple appointment requests get booked onto your calendar without a person touching them first. It is built to acknowledge a caller fast and route the details to your team, since a roofer on a ladder cannot answer a phone.
Will the AI Engine ever quote a price or give roofing advice?
No. It is configured to describe your business, answer general questions and collect enquiry details, never to quote a price, diagnose a roof problem or give advice that belongs to a licensed professional. Anything that needs judgment is handed to a person on your team.
See these features on a live site
We walk through a build for roofing contractors on your screen, in about 30 minutes.
Book a live demo