Build it yourself
A page builder, a weekend, and an ongoing second job keeping it updated. No guarantee it stays fast as you add pages.
Built for roofing contractors
A roofing website that goes live in 7 days and answers the phone before your competitor calls back
Custom-coded, 90+ PageSpeed, a page for every town and service you offer, and a storm-response mode that is ready before the storm is. One monthly fee, the $697 build fee invoiced only after launch.
- Build fee invoiced after launch
- Domain and hosting included
- 2+ researched articles a week
Request a free roof inspection
Get my estimate
Live inquiries
- Repair request, Maple Ridge
- Storm inspection, Elm County
- Replacement quote, Birchwood
- Metal retrofit, Cedar Falls
Live in 7 days
90+ PageSpeed
The site talks about the roofs you actually work on
Asphalt shingle Standing seam metal TPO and single-ply Storm and hail damage EPDM and flat roofs Repair and maintenance Full tear-off replacement Insurance restoration
7 daysTo launch on Deck
90+PageSpeed, guaranteed
5Revisions included every month
$697Build fee, invoiced after launch
What usually needs to change
The old site was built once. This one keeps working after launch.
Most roofing sites fail in the same five places, and each one costs a booked estimate before the visitor ever picks up a phone.
- Service areaToday:One page claiming to serve the whole county, ranking for nothing specific.With this build:A page for every town crossed with every service, each one built to rank on its own.
- Estimate requestsToday:A generic contact form that asks for a message and drops into an inbox nobody checks.With this build:A short, address-first form that routes straight into your CRM by API, Zapier or Make.
- Storm seasonToday:The site looks the same in July as it does the week after a hail storm.With this build:A storm response mode your team switches on, with a shorter form and a site-wide banner.
- Proof of workToday:Job photos live on a phone or a social feed, never on the site itself.With this build:A before and after gallery organized by roof type, fast to load and easy to browse.
- SpeedToday:A page builder site that gets slower every time a plugin is added.With this build:Custom-coded pages with a 90+ PageSpeed guarantee, checked on an ongoing basis.
Signature build: storm season response
What the site actually does in the 5 days after a storm
A roofing site earns its keep most in storm season, when every competitor's phone rings at once. Here is the exact sequence, staged before the storm ever forms.
Storm mode is a switch your team throws, not a rebuild you wait on.
- Before the storm
Storm mode is staged, not built from scratch
The banner, the shortened form and the insurance explainer page already exist on the site, sitting dormant until you need them.
- T + 0
The storm hits your service area
Call volume is about to spike for every roofer in the area at once. Nothing on your site has to change yet, because it is already built for this.
- T + 15 minutes
Your team switches storm mode on
One request through your client portal raises the site-wide banner and shortens the estimate form to an address and a phone number.
- T + 1 to 48 hours
Requests route straight to your team
Every submission lands in your CRM by direct API, Zapier or Make. On Ridge and Peak, the AI Engine texts back a missed call within a minute.
- T + 3 to 5 days
Estimates go out, then storm mode switches off
Your team works the queue while it is hot. Once the surge passes, storm mode is turned back off as a normal revision.
The trace shows the order of the five stages and their relative intensity. It is an illustration of the sequence, not measured data.
Three ways to get a roofing website
Do it yourself, hire an agency, or get it built and managed for one fee
Answer: the fastest and most complete path is a managed build that already includes speed, service area pages, storm mode and ongoing updates, so there is nothing left to hire out separately.
Hire a generic agency
A one-time project fee, a handoff, then hourly billing for every change after that, with no roofing-specific pages built in.
Deck, Ridge or Peak
Built, hosted and updated for one monthly fee from $127, with the $697 build fee invoiced only after launch.
| What matters | DIY | Generic agency | This build |
|---|---|---|---|
| Time to launch | Weeks to months, around the job | 6 to 12 weeks, often longer | 7 days from your onboarding call |
| Page for every town and service | Rare, takes ongoing effort | Sometimes, at an extra cost | Included, built during onboarding |
| Storm response mode | Not built | Not typically offered | Included on every plan |
| Ongoing updates | Whenever you find the time | Billed hourly or per project | Deck revisions included, flat fee after |
| Speed guarantee | None | Rarely offered | 90+ PageSpeed, guaranteed |
| Weekly articles | DIY writing, if any | Usually a separate retainer | 2 to 3 a week, included |
What is actually included
Everything a roofing site needs, on every plan
Answer: every plan includes fast custom-coded pages, town and service pages, a proof gallery, storm response mode, an estimate form wired to your CRM, weekly articles and managed hosting.
Who this is built for
A build for your specific corner of roofing, not a generic contractor template
Answer: residential, commercial, storm restoration, metal specialists and repair-and-maintenance companies each get a site built around their own buyer, not one template stretched to fit all five.
Residential roofers
A residential roofing website earns its keep by ranking for repair and replacement searches in the exact towns you serve, then getting an address and a phone number before the visitor closes the tab.
See what changesCommercial roofers
A commercial roofing website earns its keep by giving a facilities manager or general contractor the specific membrane types, project scale and licensing information they need before they will add you to a bid list.
See what changesStorm and insurance restoration
A storm and insurance restoration website earns its keep by being ready to flip into a rapid-response mode the moment a storm hits, when call volume for every roofer in the area spikes at once.
See what changesMetal roofing
A metal roofing website earns its keep by educating a homeowner who is comparing metal against asphalt shingle for the first time, then converting that research into a booked estimate.
See what changesRepair and maintenance
A roof repair and maintenance website earns its keep by ranking for the smaller, more frequent searches, a leak, a missing shingle, a maintenance plan, that a full-replacement-focused competitor's site ignores.
See what changes
How it works
Four steps from onboarding to a live roofing website
Answer: submit the onboarding form, take one call, the site gets built, then you review and launch it, with the build fee charged only after you approve the site.
- 01
You submit the onboarding form
Towns, services, roof types, brand and where estimates should land. About 15 minutes, and anything missing can follow later.
- 02
One onboarding call
We fill any gaps, confirm your CRM connection, and agree the launch date.
- 03
The site gets built
Custom-coded pages, service area pages, gallery and forms, live in 7 days on Deck.
- 04
You review and launch
Nothing goes live until you approve it. The build fee is invoiced only after that.
Pricing
Three plans, one build fee invoiced after launch
Answer: Deck is $127 a month, Ridge adds the AI Engine, and Peak adds the Content Engine, each with the same $697 build fee charged only once your site is live.
Deck
The website, fully managed
$127/ month
plus $697 build fee, after launch
- Live in 7 days
- 2 researched articles a week
- 5 revisions a month
Ridge
Everything, plus the AI Engine
$267/ month + usage
plus $697 build fee, after launch
- Live in 10 days
- 2 researched articles a week
- 5 revisions a month
- The AI Engine
Peak
Everything, plus the Content Engine
$647/ month
plus $697 build fee, after launch
- Live in 15 days
- 3 researched articles a week
- 5 revisions a month
- The AI Engine
- The Content Engine
All plans include domain registration, Cloudflare hosting with SSL, CDN and DDoS protection, and a client portal from day one. All sales are final except a duplicate or incorrect charge reported within 30 days.
What clients tell us
The kind of outcome an owner reports after switching
The old site had one page for the whole county. Now every town we work has its own page, and the estimate form asks for an address instead of a novel. That alone changed how many people actually finish it.
Owner, residential roofing company
Moved from a page-builder site
The morning after the last hail storm we flipped the storm banner on ourselves through the portal before we even opened the shop. The form went from a paragraph to an address and a phone number, which is all anyone standing under a tarp wants to type.
Operations lead, storm restoration crew
Two-person office, high seasonal call volume
We do TPO and metal retrofit work and the old site talked about shingles the whole way down. Having a page for each roof system we actually install made it obvious a facilities manager was in the right place.
Estimator, commercial roofing contractor
Rebuilt from a site that only covered residential work
Illustrative examples of the outcomes clients report. Verified reviews are added after launch.
Proof, organized
A before and after gallery organized by roof type, not one long feed
Answer: your finished jobs are grouped by roof type and material, so a visitor comparing a shingle reroof finds a matching example in a couple of taps instead of scrolling every project you have ever done.
- Asphalt shingle
- Standing seam metal
- Flat and TPO
- Storm repair
Send job site photos through your client portal and we sort them into the matching category, resized and compressed so the gallery stays fast.
From the blog
Researched articles, written for roofing search
Answer: every plan includes weekly sourced articles about the roofing questions your buyers actually search, so the site keeps publishing after launch instead of going quiet.
Common questions
Answers before you book a demo
Answer: launch timing, revisions, hosting, domains and billing are covered here in plain terms; the full FAQ page carries every group in detail.
See all questionsHow long until my roofing site is live?
7 days on Deck, 10 on Ridge while the AI agents are trained on your business, and 15 on Peak with the content engine set up. The clock starts at your onboarding call, not the day you pay, so the sooner your onboarding form is in, the sooner the site is live.
Do you write roofing advice or handle insurance claims for us?
No. We are a website design and management company, not a licensed roofing contractor, insurance adjuster or construction firm. Everything we publish about roofing systems, storm damage or claims is general, sourced information written for search visibility, never a substitute for your own professional judgment on a specific roof.
Do you guarantee we will rank for our service area?
We guarantee a Google PageSpeed score of 90+ on the pages we build and host. Search rankings depend on many factors outside a website alone, including competition in your area and how established your business is online, so we do not guarantee a specific ranking position, but the service area pages, articles and speed work are all built specifically to compete for it.
What happens straight after I buy?
You fill in the onboarding form and submit it. It asks for the towns and services you cover, your roof types and materials, your brand, your domain and where estimate requests should land, and it takes about 15 minutes. If something is missing, submit anyway: you can send the rest by email or raise it as a ticket in your client portal, and it will not hold up the build. We then run one onboarding call to fill any gaps and agree the launch date.
What is the client portal?
It is your account with us, and you get it the day your site goes live. From the portal you request revisions, raise a support ticket for anything that needs attention, send us job site photos or files you still owe us, and message our team directly. Everything to do with your site runs through it, so nothing gets lost in an inbox. You never log in to the website itself; we handle that side.
Do I need photos of finished jobs before we launch?
It helps but is not required. If you have photos, send them through the onboarding form or your client portal and we build the before and after gallery from them. If you do not have photos ready yet, we launch with the pages and structure in place and add the gallery as a revision once you send them, at no extra charge.
See your roofing site built live, in about 30 minutes
Plans from $127 a month, the $697 build fee invoiced only after launch, live in 7 days.